Breaking Into Modeling in Dubai: A Real Model’s Unfiltered Advice
Dubai’s fashion and entertainment industry is booming. Every season, new designers, luxury houses, and global campaigns set up shop here — and with that comes a growing demand for fresh faces.
Naturally, more and more people are reaching out to us asking the same questions: How do I get started in modeling? Do I have the right look? Is this even the right path for me? What do I need to break into the industry in Dubai?
These are valid questions. The modeling world can feel glamorous from the outside, but it’s also competitive, unpredictable, and demanding. The good news? Dubai’s market is unique — it’s far more diverse than many international hubs, and there’s space for many different types of models if you know how to approach it.
To cut through the noise and give aspiring models real, honest guidance, we spoke with Achraf Jaljal, a professional model based in Dubai who has worked with international brands across multiple markets. In this candid Q&A, he shares his journey, challenges, daily routine, and unfiltered advice for anyone who wants to step into the industry here.
Q: Do I need to have a certain look to make it as a model? I think I am not attractive enough.
Not at all — and that’s one of the biggest misconceptions. Yes, international runway modeling has very specific requirements, but Dubai’s market is much more open. Commercial, lifestyle, and event modeling here welcome all kinds of looks, ages, and body types.
A lot of aspiring models worry about not fitting a “perfect” beauty standard. The truth is, beauty is about uniqueness and confidence. What really counts is your presence, professionalism, and how you carry yourself in front of the camera.
Q: How did you get started in modeling, and what brought you to Dubai?
I started in Morocco, working with local photographers. Eventually, I came to Dubai to push my career further and explore bigger opportunities in fashion and media. The city’s mix of cultures and its constant demand for new faces made it the perfect place to take things to the next level.
Q: What was your first paid job in Dubai, and how did you get it?
It was a fashion show for Fashion Factor. I landed it through networking and attending open castings. In Dubai, showing up, building connections, and being visible matter just as much as having a portfolio.
Q: How is modeling in Dubai different from other markets?
Dubai is incredibly diverse. One day you might be shooting for a European brand, the next for an Arabic or Asian client. It’s fast-paced and very commercial compared to some markets. That variety keeps things exciting — but it also means you need to adapt quickly.
Q: Have you faced challenges with culture, appearance, or permits?
Definitely. When I first arrived, permits and payments were the toughest part. Some clients weren’t clear about paperwork, and a few delayed payments. I learned quickly to work only with trusted agencies and to always have proper contracts in place.
In terms of appearance, I realized that sticking to my natural look, instead of trying to fit every standard, actually made me stand out more in Dubai’s diverse market.
Q: What’s the most valuable lesson you’ve learned as a model in Dubai?
I once spent an entire day shooting in the desert, and it taught me that professionalism and attitude matter just as much as looks. People notice who stays patient, helpful, and positive on set — and that reputation often leads to more bookings than appearance alone.
Q: How important is networking in Dubai, and what works best?
Networking is everything here. Going to castings, keeping in touch with photographers, stylists, and other creatives, and simply being reliable has opened more doors for me than anything else. People remember professionalism — and that’s often what leads to your next opportunity.
Q: What’s your routine before a big shoot or show?
I wake up at 6:30 AM, start with prayer and gratitude, then head to the gym — 15 minutes of cardio and about 30 minutes of full-body training to stay lean. After that, I go to the sauna.
If I have a shoot, I arrive fully prepared. If not, I’ll grab a coffee, read, update my portfolio, or check out new fashion brands for inspiration. For me, discipline and balance are what keep me performing at my best.
Q: Do I need professional photos to apply to a modeling agency in Dubai?
Not in the beginning. Agencies usually just want digitals — simple photos with natural light, minimal makeup, and no heavy retouching. If they like your look, then it makes sense to invest in professional test shoots to build your portfolio.
Agencies look for potential, not perfection.
Q: What kinds of modeling opportunities are there in Dubai?
There’s a wide mix — fashion, lifestyle, commercials, events, luxury brand promotions. You’ll find work in runway shows, product launches, TV commercials, and even music videos. Lifestyle and commercial modeling are especially in demand, and diversity is very much welcomed.
Q: Should I sign with an agency or work freelance?
Both paths can work. Agencies connect you with bigger campaigns and handle the negotiations, but they take a commission. Freelancing gives you more freedom (and sometimes higher pay), but you’re in charge of finding clients and managing everything yourself. A lot of models here actually combine the two.
Q: What are the biggest challenges models face in Dubai?
The competition is intense, and not every audition turns into a booking. Some agencies or clients aren’t reliable with payments, so you need to do your homework. And rejection? That’s just part of the job. It usually has less to do with your look and more to do with the client’s specific vision.
Q: What advice would you give aspiring models in Dubai?
- Start with clear, natural digitals.
- Apply to established agencies.
- Be reliable and professional — your reputation is everything.
- Network with photographers, stylists, and creatives.
- Don’t take rejection personally — it’s just part of the process.
Final Thoughts
Breaking into modeling in Dubai isn’t about fitting a single mold or chasing perfection — it’s about confidence, persistence, and showing up as your authentic self. The city’s fashion and commercial scene is dynamic and diverse, which means there’s room for a wide range of looks, styles, and personalities.
But while the opportunities are exciting, it’s important to go in with clear expectations. Modeling here, like anywhere else, comes with challenges: stiff competition, rejection, and sometimes unreliable clients. What separates those who succeed from those who give up is professionalism, patience, and the ability to keep moving forward.
If you’re serious about pursuing modeling in Dubai, start simple. Take natural digitals, submit them to reputable agencies, and begin building your network. Stay consistent, reliable, and professional in every interaction — people in this industry remember that far more than a face they saw once at a casting. Over time, your reputation becomes your strongest asset.
Most importantly, don’t compare yourself endlessly to others. Every model’s path looks different, and what works for someone else may not be your journey. Focus on building your own style, your own presence, and your own brand.
Whether you dream of walking runways, appearing in lifestyle campaigns, or representing luxury brands, know this: there is space for you in Dubai’s thriving modeling industry if you’re willing to put in the work, stay true to yourself, and treat every step as a learning experience.
Achraf Jaljal
Achraf Jaljal is a model and actor currently active in the UAE, contributing to fashion, media, and digital campaigns. His work reflects a calm presence and a growing connection with the region’s creative industry.
